JS
REPLAY / ex-009
Day-3 nudge email
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-05-13.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If trials that have gone quiet get a day-3 email pointing at the next step, some of them come back and finish setup.
PRIMARY METRICActivation rate44.2pp baseline
EXPECTED LIFT+3ppas written at the time
AUDIENCEtrial day 7notification
READ DATE2024-05-13started 2024-04-15
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-05-13. You answer, then the real outcome is revealed and the call is scored.