JS
TEAM HISTORY
50 finished experiments.
What the coach reads. Replay any of them to see whether it would have objected at the time, using only what was known before that experiment read out.
01 EVERY EXPERIMENT, NEWEST FIRST
Slack alerts for teams2026-08-10 · notification · activated-teams · Shipped
+3.3ppWeekly active accounts
Replay Usage-based pricing preview2026-07-06 · pricing-display · activated-teams · Shipped
+1.4ppExpansion rate
Replay Bulk import for accountants2026-06-15 · time-to-value · activated-teams · Shipped
+8.3ppSeats per account
Replay Weekly summary email2026-05-11 · notification · activated-teams · Shipped
+2.8ppWeekly active accounts
Replay Progress bar on setup2026-04-27 · urgency · new-workspaces · Inconclusive
+0.7ppActivation rate
Replay One-click invite from the contact list2026-04-06 · reduce-steps · new-workspaces · Shipped
+3.6ppActivation rate
Replay Role-based welcome copy2026-03-16 · personalization · new-workspaces · Did not ship
+0.5ppActivation rate
Replay Auto-categorize transactions2026-02-23 · defaults · activated-teams · Shipped
+6.4ppWeekly active accounts
Replay Personalized report recommendations2026-02-09 · personalization · activated-teams · Shipped
+2.2ppWeekly active accounts
Replay Webinar invite in onboarding2026-01-05 · education · new-workspaces · Did not ship
+0.3ppActivation rate
Replay Expiring bonus credits2025-12-29 · incentive · new-workspaces · Did not ship
-1.1ppActivation rate
Replay Smart default reporting period2025-12-15 · defaults · new-workspaces · Shipped
+2.1ppActivation rate
Replay Personalized upgrade prompt2025-12-01 · personalization · trial-day-7 · Did not ship
-0.8ppTrial conversion
Replay Per-seat versus flat price framing2025-11-24 · pricing-display · all-users · Did not ship
-0.9ppTrial start rate
Replay Personalized email greeting by first name2025-11-10 · personalization · new-workspaces · Did not ship
0.0ppActivation rate
Replay Remove the email verification gate2025-10-20 · reduce-steps · new-workspaces · Shipped
+2.9ppActivation rate
Replay Help-centre search in the sidebar2025-10-06 · education · activated-teams · Shipped
-3.1ppSupport tickets per account
Replay "Most teams finish setup in 6 minutes"2025-09-15 · social-proof · new-workspaces · Did not ship
+0.1ppActivation rate
Replay Referral credit for invites2025-09-01 · incentive · activated-teams · Shipped
+5.5ppInvites sent per account
Replay Sample data replaced with the user's first import2025-08-11 · time-to-value · new-workspaces · Shipped
+7.2ppActivation rate
Replay Testimonial carousel during trial2025-07-21 · social-proof · trial-day-7 · Did not ship
+0.2ppTrial conversion
Replay First-month discount at signup2025-07-07 · incentive · new-workspaces · Did not ship
+0.9ppActivation rate
Replay Guided first invoice2025-05-26 · time-to-value · new-workspaces · Shipped
+5.9ppActivation rate
Replay Customer logos on the empty state2025-05-12 · social-proof · new-workspaces · Did not ship
-0.3ppActivation rate
Replay Push notification on first report2025-04-21 · notification · new-workspaces · Shipped
+1.5ppDay-7 return rate
Replay Bank connection before account setup2025-03-31 · time-to-value · new-workspaces · Shipped
+4.8ppActivation rate
Replay In-app tooltips on first visit2025-03-10 · education · new-workspaces · Did not ship
-0.4ppActivation rate
Replay Personalized onboarding checklist by industry2025-02-17 · personalization · new-workspaces · Did not ship
+0.6ppActivation rate
Replay Collapse the 5-step wizard into 22025-01-13 · reduce-steps · new-workspaces · Shipped
+5.3ppActivation rate
Replay Trial countdown in the header2024-11-25 · urgency · new-workspaces · Did not ship
-2.4ppActivation rate
Replay Social proof on the pricing page2024-11-04 · social-proof · all-users · Shipped
+2.6ppTrial start rate
Replay Pre-fill chart of accounts by industry2024-10-14 · defaults · new-workspaces · Shipped
+3.4ppActivation rate
Replay "Join 12,000 businesses" banner2024-09-09 · social-proof · new-workspaces · Did not ship
+0.4ppActivation rate
Replay Annual pricing shown first2024-08-19 · pricing-display · all-users · Shipped
+1.8ppTrial start rate
Replay Import from spreadsheet on the first screen2024-07-29 · time-to-value · new-workspaces · Shipped
+6.1ppActivation rate
Replay Personalized weekly digest2024-07-08 · personalization · returning-users · Shipped
+3.8ppReactivation rate
Replay Mobile onboarding parity2024-06-17 · reduce-steps · new-workspaces · Shipped
+1.8ppActivation rate
Replay Founder welcome video2024-06-03 · personalization · new-workspaces · Did not ship
+0.2ppActivation rate
Replay Skip the company-profile step2024-04-22 · reduce-steps · new-workspaces · Shipped
+4.2ppActivation rate
Replay Live chat on the setup screen2024-04-01 · education · new-workspaces · Shipped
+1.9ppActivation rate
Replay Personalized dashboard hero2024-03-11 · personalization · new-workspaces · Did not ship
-1.8ppActivation rate
Replay Interactive product tour2024-02-19 · education · new-workspaces · Shipped
+1.2ppActivation rate
Replay