JS
REPLAY / ex-011
Founder welcome video
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-06-03.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If the first screen carries a short founder video, new users will trust the product more and be more likely to stick with setup.
PRIMARY METRICActivation rate42.8pp baseline
EXPECTED LIFT+5ppas written at the time
AUDIENCEnew workspacespersonalization
READ DATE2024-06-03started 2024-05-06
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-06-03. You answer, then the real outcome is revealed and the call is scored.