JS
REPLAY / ex-012
Mobile onboarding parity
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-06-17.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If the setup flow works properly on mobile, the third of signups that arrive on phones stop dropping out.
PRIMARY METRICActivation rate42.8pp baseline
EXPECTED LIFT+2.5ppas written at the time
AUDIENCEnew workspacesreduce steps
READ DATE2024-06-17started 2024-05-20
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-06-17. You answer, then the real outcome is revealed and the call is scored.