JS
REPLAY / ex-017
Annual pricing shown first
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-08-19.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If the pricing page defaults to annual, more visitors start a trial because the headline number is lower.
PRIMARY METRICTrial start rate8.9pp baseline
EXPECTED LIFT+1.5ppas written at the time
AUDIENCEall userspricing display
READ DATE2024-08-19started 2024-07-22
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-08-19. You answer, then the real outcome is revealed and the call is scored.