JS
REPLAY / ex-020
Price anchoring with a Pro tier
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-09-30.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If a higher Pro tier sits next to Standard, more accounts pick Standard rather than the cheapest option.
PRIMARY METRICARPU22pp baseline
EXPECTED LIFT+2ppas written at the time
AUDIENCEall userspricing display
READ DATE2024-09-30started 2024-08-26
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-09-30. You answer, then the real outcome is revealed and the call is scored.