JS
REPLAY / ex-024
Social proof on the pricing page
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-11-04.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If customer quotes sit beside the plans, more visitors convert from pricing to trial.
PRIMARY METRICTrial start rate10.7pp baseline
EXPECTED LIFT+2ppas written at the time
AUDIENCEall userssocial proof
READ DATE2024-11-04started 2024-10-07
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-11-04. You answer, then the real outcome is revealed and the call is scored.