JS
REPLAY / ex-028
Reminder SMS
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2024-12-16.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If quiet trials get a text as well as an email, more of them return to finish.
PRIMARY METRICActivation rate46.5pp baseline
EXPECTED LIFT+2ppas written at the time
AUDIENCEtrial day 7notification
READ DATE2024-12-16started 2024-11-18
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2024-12-16. You answer, then the real outcome is revealed and the call is scored.