JS
REPLAY / ex-038
Customer logos on the empty state
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2025-05-12.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If recognisable customer logos fill the empty dashboard, new users feel they are in good company and keep going.
PRIMARY METRICActivation rate56.9pp baseline
EXPECTED LIFT+3ppas written at the time
AUDIENCEnew workspacessocial proof
READ DATE2025-05-12started 2025-04-14
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2025-05-12. You answer, then the real outcome is revealed and the call is scored.