JS
REPLAY / ex-040
Renewal urgency email
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2025-06-16.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If accounts hear from us two weeks before renewal rather than on the day, fewer lapse by accident.
PRIMARY METRICRenewal rate81.3pp baseline
EXPECTED LIFT+3ppas written at the time
AUDIENCEactivated teamsurgency
READ DATE2025-06-16started 2025-05-19
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2025-06-16. You answer, then the real outcome is revealed and the call is scored.