JS
REPLAY / ex-043
Testimonial carousel during trial
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2025-07-21.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If trials see other businesses describing the payoff, more of them convert before the trial ends.
PRIMARY METRICTrial conversion18.4pp baseline
EXPECTED LIFT+3ppas written at the time
AUDIENCEtrial day 7social proof
READ DATE2025-07-21started 2025-06-23
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2025-07-21. You answer, then the real outcome is revealed and the call is scored.