JS
REPLAY / ex-052
Personalized email greeting by first name
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2025-11-10.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If onboarding emails open with the user’s first name, they will read more of them and act on the prompts.
PRIMARY METRICActivation rate65.9pp baseline
EXPECTED LIFT+2ppas written at the time
AUDIENCEnew workspacespersonalization
READ DATE2025-11-10started 2025-10-13
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2025-11-10. You answer, then the real outcome is revealed and the call is scored.