JS
REPLAY / ex-054
Personalized upgrade prompt
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2025-12-01.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If the upgrade prompt names the feature this particular trial used most, more of them convert.
PRIMARY METRICTrial conversion18.6pp baseline
EXPECTED LIFT+4ppas written at the time
AUDIENCEtrial day 7personalization
READ DATE2025-12-01started 2025-11-03
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2025-12-01. You answer, then the real outcome is revealed and the call is scored.