JS
REPLAY / ex-061
Role-based welcome copy
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2026-03-16.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If the welcome screen speaks to owners and bookkeepers differently, each will feel the product was built for them.
PRIMARY METRICActivation rate64.8pp baseline
EXPECTED LIFT+3ppas written at the time
AUDIENCEnew workspacespersonalization
READ DATE2026-03-16started 2026-02-16
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2026-03-16. You answer, then the real outcome is revealed and the call is scored.