JS
REPLAY / ex-065
Weekly summary email
Reviewed as if it had not run yet. The coach sees only experiments that read out before 2026-05-11.
01 THE EXPERIMENT, OUTCOME HIDDEN
HYPOTHESIS
If accounts get a Monday summary of last week, more of them open the product to act on it.
PRIMARY METRICWeekly active accounts64.9pp baseline
EXPECTED LIFT+2.5ppas written at the time
AUDIENCEactivated teamsnotification
READ DATE2026-05-11started 2026-04-13
02 COACH REVIEW
Review this blind?
The coach will see only what this team knew before 2026-05-11. You answer, then the real outcome is revealed and the call is scored.